Toys 'R Us
The Big Christmas Countdown

Tapping on paid, earned and owned channels for this PR campaign, these Instagram and Facebook posts were curated to give refreshing ideas on what to give kids for Christmas. On top of the on-going influencer engagement featuring unboxing videos of toys specifically by influencer parents together with their kids, a series of themed posts were created aiming to target a variety of interests, trends, and activities suitable for scaled-down at home gatherings in light of Covid-19. From refreshing suggestions on how to play classic games with a twist, to pop culture trivia and visualizing new-found imaginary friends and what they can do to keep kids entertained, the complete list of themes are as follows:
Family games Imaginary friends
Role-playing
Pop culture character toys
Educational toys suitable per age group
Creative toys
Outdoor toys
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A complimentary stop motion animation through an in-house photoshoot was created as well to spark ideas for imaginative play.
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