Lelai Mangasang.

CREATIVE GROUP HEAD.
CREATIVE STRATEGIST.
ART DIRECTOR.

Almost 17 years of coming up with business solutions for brands through insightful design, strategy, and communications. I am a seasoned creative marketing practitioner who can piece together an effective user journey for a brand. I’ve worked with independent and multinational agencies servicing consumer, business to business, private and government sectors, for both local and APAC clients. A thinker first and a creative second, I’ve been fortunate enough to work with people from both within the agency and client side that made me hone a big picture instinct for a brand when distilling a brief. This is made possible by working with changing mediums, touch points and technology throughout the years.

Communications has come a long way since I’ve decided to work for advertising. At the moment creativity is only as good as taking an insightful community sentiment, effectively weaving it together with technology, and placing it side by side with that sweet spot for strategy.
It takes almost 2 decades of an older millennial’s perspective to perceive a piece of communication material as an innovative brand solution or not. If in case you need that piece of the puzzle, let’s talk.