Blackmores Wellness Tribes

Aiming to drive awareness for Blackmores’ extensive offering of supplements catered for specific needs and lifestyles, this campaign brings to life several wellness tribe character profiles through illustration. These 6 profile studies exemplify how Singaporeans pursue wellness in different ways. The illustrations were used for an online quiz, which redirects users to a tailored health advice from Blackmores and eventually entitle the respondents for a sample pack specifically catered for the tribe their lifestyles most adhere to, and eventually encourage repeat purchase. The campaign is strategically amplified through a PR influencer seeding whereby a wellness pack was sent to influencers with an easy to digest infographic talking about the different tribes. The earned media aims to drive traffic for their followers to take part of the online quiz.