Silverstreak
Branding and Strat
LIVING FULLER REGARDLESS OF AGE
SilverStreak is an online lifestyle media platform that drives the message of living younger for longer with purpose and enjoyment. Strategically created by silvers for silvers, the platform aims to inspire each other to live the next phase of life fully. Whether it’s pursuing a passion head-on, or learning something new, the community it builds aim to enrich senior followers with a wealth of collective wisdom. Brought together by a sense of curiosity, adventure, and desire to experience it all, it encourages one another to live their best in today’s world.
The logo and brand identity is anchored by an infinity like symbol animated to visually represent life coming into full circle with the knowledge shared within the community. The logo is then made responsive through a winking “In essence (I.e.) Icon” that can be used for profile images, iconic emblems, and short-form signatures for the brand.
SilverStreak is an online lifestyle media platform that drives the message of living younger for longer with purpose and enjoyment. Strategically created by silvers for silvers, the platform aims to inspire each other to live the next phase of life fully. Whether it’s pursuing a passion head-on, or learning something new, the community it builds aim to enrich senior followers with a wealth of collective wisdom. Brought together by a sense of curiosity, adventure, and desire to experience it all, it encourages one another to live their best in today’s world.
The logo and brand identity is anchored by an infinity like symbol animated to visually represent life coming into full circle with the knowledge shared within the community. The logo is then made responsive through a winking “In essence (I.e.) Icon” that can be used for profile images, iconic emblems, and short-form signatures for the brand.
Logo Design
Logo Animation
Platform Ecosystem: Youtube, Whatsapp Community, and Content Website
