GSK:
The Protectors

GSK has been using The Protectors for a long time to educate consumers about vaccine awareness. Having one vaccine per character was a bit hard to maintain in the long run with newly introduced vaccines. With an aim for the brand to be marketed easily throughout the whole island through an easy to recall representation, the character studies were simplified by profiling the vaccines according to the age segment of each family member the vaccine is marketed for. The characters are then brought to life on in-clinic materials through easy to adapt master visuals for the brand.