McDonald's Super Fans:
My Happy Place

In line with McDonald's My Happy Place campaign, Super Fans is a social media supplement in collaboration with real avid fans of the fast food chain. This campaign aims to share real stories from fans itself stating why McDonald's is their happy place. Thorough research was done for micro and nano influencers online who hashtagged or mentioned McDonald's on their own accounts. Making the content calendar evergreen in seamless tandem with the main product campaign calendar, the team eventually reached out to these fans to create captivating yet authentic posts for both Facebook and Instagram platforms. The result was a substantial growth for the community through engagements and earned media that kept the  video brand campaign sentiment alive.